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Electronics Sales to Approach $1 Trillion in 2011
The Consumer Electronics Association released projections for nearly $1 trillion in electronics sales this year just before the CEA annual convention in Las Vegas earlier this month. CEA analysts said...
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Rise of Mobile Technology in the Wholesale Electronics Industry
by Claudia Bruemmer The rise of mobile technology is one of the biggest technology trends we’ve ever seen in the wholesale electronics industry. While the development of mobile platforms has evolved...
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SMBs Turn to Mobile as B2Bs Falter
by Claudia Bruemmer A new report by Borrell Associates states that “Main Street is embracing mobile marketing at a stunning rate.” Adoption of mobile advertising by small businesses was faster than any...
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Optimizing Mobile Sites for Holiday Gift Shopping
SearchEngineLand reported that Google released some data based on their mobile query growth records over the past few years and made some projections for the upcoming holiday shopping season: “44...
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Preparing for Holiday Mobile Shoppers
by Claudia Bruemmer With Black Friday a couple months away, the Google Mobile Ads Blog is sharing a few insights on what marketers can expect for the holiday shopping season. After reading these stats,...
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Millions of Consumers Redeem Mobile Coupons
by Claudia Bruemmer With big expectations for the coming holiday season, savvy retailers and brand managers are getting their mobile sites ready for the onslaught of holiday traffic; and, for good...
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The Increasing Popularity of Catalog Apps for Tablets
by Claudia Bruemmer Retailers may have heard about the increasing popularity of catalog apps for tablets, especially the iPad. For instance, Google Catalogs is a shopping app for tablet computers. It...
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Smartphones & Tablets Impact Paid Search
The fast adoption of smartphones and tablets like the iPhone and iPad is rapidly changing the way consumers interact with search engines, impacting paid search campaigns. Campaign management software...
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Email Marketing Campaigns Go Mobile
By the end of the year, consumers will be checking email on their mobile devices while waiting for the bus or in a doctor’s office rather than from a PC in the home or office, according to new research...
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Apparel Purchases Driven by Mobile & Online Video
A recent post in the Google Mobile Ads Blog talks about digital shoppers and the importance of mobile and video in the back to school shopping season. With shoppers beginning to shop for fall and...
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Holiday Online Shopping to Be Merry & Bright
Wholesalers and manufacturers better be ready to fill retail orders for the coming holiday season as a recent eMarketer report predicts a boost in sales for the holiday shopping season, which will...
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More Holiday Shoppers Go Mobile: Is Your E-Commerce Site Ready?
Retailers better get their mobile marketing strategies in place as more online shoppers are expected to do their holiday shopping using their mobile phones this year. Finchannel.com reports that mobile...
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Ecommerce Growth Bodes Well for Holiday Profits
Good news for web merchants: ecommerce growth is up 15.4% in the third quarter (comScore), and it’s bound to keep climbing with the holiday season coming up. Ecommerce grew 15% in the second quarter,...
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Tablets & Smartphones to Rule in Holiday Shopping
Did you know 27% of tablet- and smartphone-owning consumers plan to use them for their holiday shopping this year? That’s what was reported in a survey of 2,523 online adults ages 18 and older...
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Mobile Shopping Shapes Future of Ecommerce as ‘Black Friday’ and ‘Cyber...
Customers are increasingly becoming comfortable about using mobile devices for online shopping. Digital analysts report that both Black Friday and Cyber Monday set new records this year in terms of...
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Mobile Commerce Is Becoming Mainstream
Mobile devices have become a necessity for shoppers, whether they’re price checking on Amazon while shopping in a store (showrooming), or conveniently purchasing on an iPad or tablet from the comfort...
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China Leads World Market for Android and iOS Devices
It might be a good idea to have Chinese consumers in mind as you develop your mobile marketing campaign. China is steadily becoming a force to be reckoned with in ecommerce and the app market. The...
View ArticleThe Omnichannel Retail Revolution of the Future
Online shopping are two words together that sends shudders down the spines of retail stores everywhere. Visions of “store closing” signs dance in their heads as they worry about the death of the...
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